Animals · page 13

What is in here

The animal set runs from the obvious to the oddly specific. Cats and dogs make up the biggest share, and the dogs go breed deep rather than stopping at a generic silhouette, so a terrier is a terrier. Past the pets there are horses, cows and farm animals, fish and sharks for anything aquatic, snakes, frogs and beetles for the creatures people are less keen to meet, and birds, insects and wild animals filling out the rest.

Where these get used

Vets, pet brands, adoption sites and animal charities are the obvious homes, and they tend to need the same three or four species over and over, which is why the common ones go deep. Beyond that, animals do a lot of quiet work as mascots and empty states, where a friendly creature carries a message that plain text would make sound like a complaint. Education products use them for early reading and biology material, and delivery, insurance and food brands borrow them for personality when a logo would be too loud.

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